Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment

Mohammed Aminu Sanda

doi:10.1007/978-3-030-79816-1_23

Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment

Mohammed Aminu Sanda

University of Ghana Business School
Luleå University of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Citations (Scopus)

Abstract

This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.

Original language	English
Title of host publication	Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021
Editors	Isabel L. Nunes
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	182-190
Number of pages	9
ISBN (Print)	9783030798154
DOIs	https://doi.org/10.1007/978-3-030-79816-1_23
Publication status	Published - 2021
Externally published	Yes
Event	AHFE Conference on Human Factors and Systems Interaction, 2021 - Virtual, Online Duration: 25 Jul 2021 → 29 Jul 2021

Publication series

Name	Lecture Notes in Networks and Systems
Volume	265
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	AHFE Conference on Human Factors and Systems Interaction, 2021
City	Virtual, Online
Period	25/07/21 → 29/07/21

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer behaviour
Digital transaction platform
E-commerce
Gender
Online shopping
Online shopping excitement

Access to Document

10.1007/978-3-030-79816-1_23

Cite this

Sanda, M. A. (2021). Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment. In I. L. Nunes (Ed.), Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021 (pp. 182-190). (Lecture Notes in Networks and Systems; Vol. 265). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-79816-1_23

Sanda, Mohammed Aminu. / Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment. Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021. editor / Isabel L. Nunes. Springer Science and Business Media Deutschland GmbH, 2021. pp. 182-190 (Lecture Notes in Networks and Systems).

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title = "Client{\textquoteright}s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment",

abstract = "This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms{\textquoteright} interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.",

keywords = "Consumer behaviour, Digital transaction platform, E-commerce, Gender, Online shopping, Online shopping excitement",

author = "Sanda, \{Mohammed Aminu\}",

note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.; AHFE Conference on Human Factors and Systems Interaction, 2021 ; Conference date: 25-07-2021 Through 29-07-2021",

year = "2021",

doi = "10.1007/978-3-030-79816-1\_23",

language = "English",

isbn = "9783030798154",

series = "Lecture Notes in Networks and Systems",

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Sanda, MA 2021, Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment. in IL Nunes (ed.), Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021. Lecture Notes in Networks and Systems, vol. 265, Springer Science and Business Media Deutschland GmbH, pp. 182-190, AHFE Conference on Human Factors and Systems Interaction, 2021, Virtual, Online, 25/07/21. https://doi.org/10.1007/978-3-030-79816-1_23

Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment. / Sanda, Mohammed Aminu.
Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021. ed. / Isabel L. Nunes. Springer Science and Business Media Deutschland GmbH, 2021. p. 182-190 (Lecture Notes in Networks and Systems; Vol. 265).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment

AU - Sanda, Mohammed Aminu

PY - 2021

Y1 - 2021

N2 - This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.

AB - This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.

KW - Consumer behaviour

KW - Digital transaction platform

KW - E-commerce

KW - Gender

KW - Online shopping

KW - Online shopping excitement

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DO - 10.1007/978-3-030-79816-1_23

M3 - Conference contribution

AN - SCOPUS:85112220617

SN - 9783030798154

T3 - Lecture Notes in Networks and Systems

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EP - 190

BT - Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021

A2 - Nunes, Isabel L.

PB - Springer Science and Business Media Deutschland GmbH

T2 - AHFE Conference on Human Factors and Systems Interaction, 2021

Y2 - 25 July 2021 through 29 July 2021

ER -

Sanda MA. Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment. In Nunes IL, editor, Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021. Springer Science and Business Media Deutschland GmbH. 2021. p. 182-190. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-030-79816-1_23

Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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Cite this