TY - GEN
T1 - Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment
AU - Sanda, Mohammed Aminu
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.
AB - This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.
KW - Consumer behaviour
KW - Digital transaction platform
KW - E-commerce
KW - Gender
KW - Online shopping
KW - Online shopping excitement
UR - http://www.scopus.com/inward/record.url?scp=85112220617&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-79816-1_23
DO - 10.1007/978-3-030-79816-1_23
M3 - Conference contribution
AN - SCOPUS:85112220617
SN - 9783030798154
T3 - Lecture Notes in Networks and Systems
SP - 182
EP - 190
BT - Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, 2021
A2 - Nunes, Isabel L.
PB - Springer Science and Business Media Deutschland GmbH
T2 - AHFE Conference on Human Factors and Systems Interaction, 2021
Y2 - 25 July 2021 through 29 July 2021
ER -
