Children's attitudinal reactions to TV advertisements: The African experience

Ayantunji Gbadamosi; Robert E. Hinson; Eddy K. Tukamushaba; Irene Ingunjiri

doi:10.2501/IJMR-54-4-543-566

Children's attitudinal reactions to TV advertisements: The African experience

Ayantunji Gbadamosi
, Robert E. Hinson
, Eddy K. Tukamushaba
, Irene Ingunjiri

Department Of Marketing And Customer Management

University of East London
Hong Kong Polytechnic University
Strathmore University

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Original language	English
Pages (from-to)	543-566
Number of pages	24
Journal	International Journal of Market Research
Volume	54
Issue number	4
DOIs	https://doi.org/10.2501/IJMR-54-4-543-566
Publication status	Published - 2012

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title = "Children's attitudinal reactions to TV advertisements: The African experience",

author = "Ayantunji Gbadamosi and Hinson, \{Robert E.\} and Tukamushaba, \{Eddy K.\} and Irene Ingunjiri",

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Children's attitudinal reactions to TV advertisements: The African experience

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