Children's attitudinal reactions to TV advertisements: The African experience

Ayantunji Gbadamosi, Robert E. Hinson, Eddy K. Tukamushaba, Irene Ingunjiri

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Original language	English
Pages (from-to)	543-566
Number of pages	24
Journal	International Journal of Market Research
Volume	54
Issue number	4
DOIs	https://doi.org/10.2501/IJMR-54-4-543-566
Publication status	Published - 2012

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