Branding for small and medium sized healthcare institutions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Health Service Marketing Management in Africa
Publisher	Taylor and Francis
Pages	135-147
Number of pages	13
ISBN (Electronic)	9780429683947
ISBN (Print)	9780367001933
Publication status	Published - 1 Jan 2019
Externally published	Yes

Cite this

@inbook{f432ce54139349c691b6ceaa8a13d42a,

title = "Branding for small and medium sized healthcare institutions",

author = "Raphael Odoom and Agyeman, \{Douglas Opoku\}",

year = "2019",

month = jan,

day = "1",

language = "English",

isbn = "9780367001933",

pages = "135--147",

booktitle = "Health Service Marketing Management in Africa",

publisher = "Taylor and Francis",

}