Branding for small and medium sized healthcare institutions

Raphael Odoom, Douglas Opoku Agyeman

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Health Service Marketing Management in Africa
Publisher	Taylor and Francis
Pages	135-147
Number of pages	13
ISBN (Electronic)	9780429683947
ISBN (Print)	9780367001933
Publication status	Published - 1 Jan 2019
Externally published	Yes

Cite this

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title = "Branding for small and medium sized healthcare institutions",

author = "Raphael Odoom and Agyeman, {Douglas Opoku}",

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language = "English",

isbn = "9780367001933",

pages = "135--147",

booktitle = "Health Service Marketing Management in Africa",

publisher = "Taylor and Francis",

}

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T1 - Branding for small and medium sized healthcare institutions

AU - Odoom, Raphael

AU - Agyeman, Douglas Opoku

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M3 - Chapter

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