AI-Driven Success: A Journey into Educational Content Creation and Digital Marketing

Desmond Kwadjo Kumi; Jefferson Seyanya Seneadza; Richard Boateng

doi:10.4324/9781003595717-6

AI-Driven Success: A Journey into Educational Content Creation and Digital Marketing

Desmond Kwadjo Kumi
, Jefferson Seyanya Seneadza
, Richard Boateng

University of Ghana Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The preceding chapter examined Effia’s transition from direct involvement in maternal healthcare to utilizing AI tools for digital health advocacy, addressing major obstacles in maternal health education. This chapter explores the profound impact of AI on the content creation process for David, a digital marketer and instructional content producer. David’s use of AI for customization, automation, and analysis has enhanced his efficiency, engagement, and the quality of his content, establishing him as a leader in his field. This chapter delves into David’s experiences, strategies, and the socioeconomic and ethical implications of integrating AI into digital marketing.

Original language	English
Title of host publication	AI and the Creative Economy
Subtitle of host publication	Transforming Content Creation and Influencer Entrepreneurship
Publisher	Taylor and Francis
Pages	120-134
Number of pages	15
ISBN (Electronic)	9781040332559
ISBN (Print)	9781032978413
DOIs	https://doi.org/10.4324/9781003595717-6
Publication status	Published - 1 Jan 2025
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

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10.4324/9781003595717-6

Cite this

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title = "AI-Driven Success: A Journey into Educational Content Creation and Digital Marketing",

abstract = "The preceding chapter examined Effia{\textquoteright}s transition from direct involvement in maternal healthcare to utilizing AI tools for digital health advocacy, addressing major obstacles in maternal health education. This chapter explores the profound impact of AI on the content creation process for David, a digital marketer and instructional content producer. David{\textquoteright}s use of AI for customization, automation, and analysis has enhanced his efficiency, engagement, and the quality of his content, establishing him as a leader in his field. This chapter delves into David{\textquoteright}s experiences, strategies, and the socioeconomic and ethical implications of integrating AI into digital marketing.",

author = "Kumi, \{Desmond Kwadjo\} and Seneadza, \{Jefferson Seyanya\} and Richard Boateng",

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AI-Driven Success: A Journey into Educational Content Creation and Digital Marketing. / Kumi, Desmond Kwadjo; Seneadza, Jefferson Seyanya; Boateng, Richard.
AI and the Creative Economy: Transforming Content Creation and Influencer Entrepreneurship. Taylor and Francis, 2025. p. 120-134.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AI-Driven Success: A Journey into Educational Content Creation and Digital Marketing

Abstract

UN SDGs

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