Abstract
The preceding chapter presented a research approach and methodology that employed the motivation–opportunity–ability (MOA) framework to investigate the influence of AI on content creation. The study utilized semi-structured interviews to emphasize the factors that motivate, enable, and facilitate the adoption of AI among content creators. Expanding upon these observations, this chapter provides an in-depth examination of Cyril (a pseudonym), an innovative content producer who focuses on technology and gaming. This case study explores how Cyril uses AI tools at different phases of his content creation process to increase efficiency and uphold the production of high-quality outputs. The case study delves deeper into Cyril’s strategies, experiences, and insights, providing a comprehensive view of his journey and the innovative methods he employs. It highlights his entrepreneurial drive, strategic use of AI, and the importance of community engagement in his success. Through this exploration, the study offers valuable lessons on the transformative impact of AI on content creation and the potential for future growth and innovation in the digital creator economy.
| Original language | English |
|---|---|
| Title of host publication | AI and the Creative Economy |
| Subtitle of host publication | Transforming Content Creation and Influencer Entrepreneurship |
| Publisher | Taylor and Francis |
| Pages | 77-93 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781040332559 |
| ISBN (Print) | 9781032978413 |
| DOIs | |
| Publication status | Published - 1 Jan 2025 |
| Externally published | Yes |