AI and Content Creation for Entrepreneurs: A Training Program

Richard Boateng, Stephen Boateng, Sheena Lovia Boateng, Jefferson Seyanya Seneadza, Zelda Arku

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

In the previous chapters, we have presented five case studies on content creators. The implications from these case studies include the need to address the educational needs and skill development required for effective AI integration. In this respect, this chapter introduces a training program designed to equip entrepreneurs with the knowledge and skills necessary to harness artificial intelligence (AI) for content creation and monetization. Spanning 13 weeks, the program is structured into seven comprehensive modules that cover AI fundamentals, generative AI techniques, practical tools, applications, monetization strategies, case studies, and project implementation. Each module combines theoretical knowledge with practical exercises, case studies, and project work, ensuring participants gain hands-on experience. The syllabus emphasizes ethical considerations and real-world applications, providing a holistic understanding of AI's impact on content creation and equipping participants with the skills to innovate and excel in this dynamic field. The course integrates theoretical concepts with practical applications, supported by real-world case studies, ensuring students can effectively use AI tools to enhance their content creation processes. The program culminates in a capstone project, allowing students to apply their knowledge to create and monetize AI-driven content. By the end of the course, students will be equipped with the skills to produce high-quality, engaging content that can be monetized effectively, preparing them to lead in the rapidly evolving digital landscape.

Original languageEnglish
Title of host publicationAI and the Creative Economy
Subtitle of host publicationTransforming Content Creation and Influencer Entrepreneurship
PublisherTaylor and Francis
Pages167-182
Number of pages16
ISBN (Electronic)9781040332559
ISBN (Print)9781032978413
DOIs
Publication statusPublished - 1 Jan 2025
Externally publishedYes

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