Advancing E-commerce beyond readiness in a developing country: Experiences of Ghanaian firms

Richard Boateng, Richard Heeks, Alemayehu Molla, Robert Hinson

Research output: Contribution to journalArticlepeer-review

32 Citations (Scopus)

Abstract

This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic commerce at the firm-level. The study covers the government, technology, market and culture readiness factors. Findings suggest that social networks, managerial capabilities and government commitment have an attendant effect on adoption and use of tangible resources like electronic commerce applications. The findings imply that future research and practitioner efforts should focus on developing a broader perspective to address electronic commerce challenges encompassing issues like how firms can advance to more complex forms of e-commerce after initial e-commerce adoption.

Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalJournal of Electronic Commerce in Organizations
Volume9
Issue number1
DOIs
Publication statusPublished - Jan 2011
Externally publishedYes

Keywords

  • Developing countries
  • Electronic commerce strategy
  • Ghana
  • Managerial capability
  • Social networks

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