A Typology of Young Cocoa Farmers: Attitudes, Motivations and Aspirations

This paper presents a typology to highlight and describe the variation in attitudes among young farmers in rural Ghana, a group that has been treated in policy discourses and in development practice as largely homogenous. It further identifies motivations and aspirations associated with each type. A cluster analysis of survey data from 120 respondents yielded two types of young farmers: ‘positive’ and ‘resigned’. The likelihood of being in either category was found to be related to marital status, location, and whether one had a secondary occupation. Further, the ‘positive’ group was more likely to report being influenced by adult role models and more likely to aspire to stay in farming. Our findings underscore the relevance of socio-economic and ecological environment on young people’s attitudes to and decisions regarding farming and, consequently, on the outcome of policy and programmatic interventions meant to increase their participation in agriculture.