TY - JOUR
T1 - A social media strategy for academic libraries
AU - Mensah, Monica
AU - Onyancha, Omwoyo Bosire
N1 - Publisher Copyright:
© 2021 Elsevier Inc.
PY - 2021/12
Y1 - 2021/12
N2 - This study was carried out to analyse strategies regarding the use of social media for academic library services in Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the main data collection instrument. The study population comprised of one hundred and ten library staff from public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and efficient distribution of its resources and services. The results also indicated that the academic libraries, however, seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore suggest the need to implement social media plans and policies, user engagement, social media update, and dedicated staff with the requisite skills in the use of social media platforms for library services delivery.
AB - This study was carried out to analyse strategies regarding the use of social media for academic library services in Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the main data collection instrument. The study population comprised of one hundred and ten library staff from public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and efficient distribution of its resources and services. The results also indicated that the academic libraries, however, seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore suggest the need to implement social media plans and policies, user engagement, social media update, and dedicated staff with the requisite skills in the use of social media platforms for library services delivery.
KW - Academic libraries
KW - Ghana
KW - Library staff
KW - Social media
KW - Social media strategies
KW - University libraries
UR - http://www.scopus.com/inward/record.url?scp=85117697942&partnerID=8YFLogxK
U2 - 10.1016/j.acalib.2021.102462
DO - 10.1016/j.acalib.2021.102462
M3 - Article
AN - SCOPUS:85117697942
SN - 0099-1333
VL - 47
JO - Journal of Academic Librarianship
JF - Journal of Academic Librarianship
IS - 6
M1 - 102462
ER -