A critical incident analysis of the export behaviour of SMEs: evidence from an emerging market

Purpose: In line with the slogan “Africa rising”, the paper responds to the calls to shed light on the management knowledge of Africa, especially on the internationalisation of process of small and medium-sized enterprises (SMEs) from Africa. This paper aims to explore the critical incidents that trigger the export initiation of SMEs from the garment and textile sub-sector of Ghana. Design/methodology/approach: The study is based on the qualitative multi-case study research approach, coupled with the critical incident method and uses 36 case firms from the garment and textile sub-sector of Ghana. Findings: From the interview transcripts, it was found that being in the receipt of unsolicited order, wining government award and having international orientation are among the critical incidents that catapult SMEs in the garment and textile sub-sector of Ghana to initiate export business. Research limitations/implications: The study is based on the interpretivist qualitative method; therefore, future studies could extend the results by improving the sample size and use statistical methods. Practical implications: Based on the findings, it is recommended that what is needed to improve export participation of SMEs from Ghana is entrepreneurial orientation. Implicitly, public policy must promote entrepreneurship education, i.e whether the government expects to see improvement in export involvement of SMEs from Ghana. Such initiatives will catapult most entrepreneurs from their comfort zones to take advantage of the various critical incidents in the external business environment and become exporters. Originality/value: The contribution of the paper is that unlike previous studies that use objective quantitative measures to examine the issue from other settings, the present paper uses the critical incident method which is proven to delve deeper into the phenomenon. Another contribution is that it sheds light on the internationalisation process of manufacturing SMEs from an under-researched and a new geographical context.