Personal profile
Research Interests
teaching
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
Dive into the research topics where Matilda Adams is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 9 Article
-
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach
Coffie, I. S., Tweneboah-Koduah, E. Y., Adams, M. & Mann, V. E., 16 Jun 2025, In: Journal of Social Marketing. 15, 2-3, p. 245-262 18 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
Adams, M., Tweneboah-Koduah, E. Y., Braimah, S. M. & Odoom, R., 4 Mar 2025, In: Marketing Intelligence and Planning. 43, 2, p. 374-392 19 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery
Tweneboah-Koduah, E. Y., Odoom, R., Adams, M. & Annane-McCarthy, A., 2024, In: International Journal of Services and Operations Management. 48, 3, p. 424-444 21 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective
Tweneboah-Koduah, E. Y., Adams, M., Amoakoh, M. N. & Braimah, S. M., 12 Oct 2022, In: Journal of Social Marketing. 12, 4, p. 534-555 22 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Social media resources and export performance: the role of trust and commitment
Mahmoud, M. A., Adams, M., Abubakari, A., Commey, N. O. & Kastner, A. N. A., 19 May 2020, In: International Marketing Review. 37, 2, p. 273-297 25 p.Research output: Contribution to journal › Article › peer-review
48 Citations (Scopus)