Personal profile
Research Interests
teaching
External positions
Fingerprint
Dive into the research topics where Abdulai Mahmoud Mahmoud is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 1 Article
-
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, L., Odoom, R., Mahmoud, M. A. & Tweneboah-Koduah, E. Y., Jul 2023, In: Journal of Brand Management. 30, 4, p. 318-332 15 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)